FocusMedia uses high-definition LCDs as the media platform, strategically placed in high-traffic areas ensuring that advertisements can reach the target market at places uncluttered by other forms of media.


The heart of the rapid transport system, the Light Rail Transit (LRT), is covered by FocusMedia.

more...
 

DOW JONES NEWSWIRES

Focus Media Holding Ltd.'s (FMCN) fourth-quarter profit rose 60% as the Chinese digital-advertising company saw stronger LCD display and poster frame network revenue.

more...
 

Value Propositions

FocusMedia concretizes its value propositions through independent third party research and effective execution of its services making ad spend of its clients measurable. Customized research heavily differentiates Focus Media with other platforms.


An Effective Advertising Medium

As attested by third party research group, AGB Nielsen Media Research, FocusMedia is an effective advertising medium in terms of brand awareness, ad recall and future intent. Ninety-seven percent (97%) of our viewers expresses satisfaction over our LCDs and ninety five percent (95%) find Focus Media LCD ads appealing.


Captive Environment and Excellent Engaging Time

Our LCDs have excellent watching time. People in elevator banks where we position our displays have no choice but to watch our advertisements. There is no other media in front of them. Faced with idle time, our LCDs become a rich source of information and entertainment. Ad exposure at elevator lobbies is difficult to avoid, while ad avoidance is a growing problem with other media.


Cost Efficient

Our advertising cost per thousand people reached (CPM) is just a fraction of traditional TV and Print. This makes FocusMedia a good complement to traditional media. FocusMedia drives ad investment low while improving brand memory.


*Our CPM comparison is computed by AGB Nielsen Media Research (Philippines).


We are Audio-Video

Ads on audio-video are vivid and expressive as compared to still media. With crisp and detailed high definition quality, brand can convey complex messages with FocusMedia.


Value-Added Services

Focusmedia is professional in its approach in servicing clients. It aligns the media channel to clients’ marketing thrusts. FocusMedia is the non-traditional and digital-out-of-home media with continuous research data.